Kindness Soaps

Kindness was a campaign developed from the idea of kindness. I was given a prompt of the topic of kindness and was allowed got run with it wherever I wanted. I began to think of the common phrase "kill them with kindness" and how this could be implemented into some sort of brand. Although the phrase "kill them with kindness" means to be kind to those who do not treat you kindly; oddly I began to think about cleaning and sanitizing. The idea was "killing" dirt, germs, bacteria, etc. I developed a home cleaning products line from this idea and named it - Kindness. I wanted to keep the look of the products clean and minimal; because after all they are cleaning product. I used a limited color palette of black and white and kept the design primarily typographical.